How Younger Donors Approach Grantmaking

Younger donors expect simple digital processes, clear reporting and opportunities for engagement beyond funding.

• Fast, transparent decisions with respectful feedback.
• Live dashboards and stories over long PDFs.
• Values‑aligned partnerships and accountability.

Meeting expectations

Make it easy to see impact and get involved.

• Branded portals and concise updates.
• Case studies and dashboards they can share.
• Opportunities for skills‑based support.

Key takeaway: Plinth delivers the experience donors expect.

Aligning programmes

Design funds that reflect shared values and learning.

• Clear outcomes and EDI commitments.
• Transparent criteria and processes.
• Space for experimentation and reflection.

Key takeaway: openness builds long‑term support.

Managing communications

Keep it digital, concise and regular.

• Milestone emails and short videos.
• Optional deeper dives for those interested.
• Annual summaries with highlights.

Key takeaway: communicate little and often with substance.

FAQs

Do younger donors prefer unrestricted giving?

Often, with clear outcomes and trust‑based approaches.

How important is branding?

Clarity and authenticity matter more than polish.

Can small charities meet expectations?

Yes with proportionate tools and support.