How to Give Better Feedback to Applicants

Good feedback explains decisions, respects effort and helps applicants improve.

• Summarise strengths, gaps and how criteria were applied.
• Provide practical suggestions and future opportunities.
• Keep tone respectful and concise.

Components of effective feedback

Structure messages so they are easy to absorb.

• Refer to specific criteria and evidence.
• Distinguish eligibility fails from competitive declines.
• Offer pointers to support or alternative funds.

Key takeaway: clarity reduces appeals and repeat questions.

Using automation well

AI can draft tailored feedback that reviewers edit and approve.

• Pull examples from the application and scoring notes.
• Maintain templates for common outcomes.
• Track themes to improve guidance next round.

Key takeaway: Plinth scales constructive feedback for every applicant.

Timing and tone

Send feedback promptly and with empathy.

• Pair declines with clear reasons and next steps.
• Keep winners informed of conditions and reporting.
• Offer Q&A routes without over‑promising reconsideration.

Key takeaway: respectful communication strengthens the ecosystem.

FAQs

Do we owe detailed feedback?

Proportionate feedback is best practice and builds trust.

Can templates sound impersonal?

Edit AI drafts; include specific details from the application.

Should we share panel comments?

Provide a concise summary rather than verbatim notes.