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Fundraising and donor management

Know where your income is coming from, when it should land, and which relationships are being neglected — in the same system that holds the work your donors are funding.

Projected income

Next 6 months
Sep
Oct
Nov
Dec
Jan
Feb
CommittedProbability-weightedBest case

Three jobs, one system

Know your donors

Individuals, corporates, trusts and foundations classified by type and category, with capacity ratings, segmentation tags and household linking so a couple giving together is one relationship, not two records.

Forecast the income

Opportunities carry a value, a probability and an instalment schedule, so you get projected income by month rather than a single number that is either optimistic or useless.

Report back honestly

Because the delivery data already lives in Plinth, a donor's impact report is built from the real records of the work they funded — not assembled by hand the week before the deadline.

Track the ask, not just the donor

Every live ask is an opportunity with its own amount, probability, owner, stage and instalment schedule. Relationships move through nine stages, from prospect and qualification through cultivation, solicitation and negotiation to committed and stewardship — and on to lapsed or inactive when they go quiet.

Because the ask is its own record, a donor can have more than one in flight at once, and each carries the detail the forecast needs rather than a single optimistic number attached to the relationship.

Pipeline by stage

Prospect24 · £186,000
Qualification17 · £240,500
Cultivation11 · £312,000
Solicitation6 · £195,000
Committed4 · £128,400
£128,400
Committed this year
£341,900
Weighted pipeline
62
Open opportunities
9
Too thin to forecast

Coverage by fundraiser

Priya
41%
Marcus
68%
Ana
94%

A forecast you can take to trustees

Projected income is shown month by month on a single certainty ramp: committed income at full value, everything else weighted by its probability, and a best-case band above that. A board can see the difference between money that is banked and money that is hoped for without reading a footnote.

Coverage is broken down by fundraiser with the weakest first, so an under-covered portfolio surfaces instead of averaging away inside a healthy organisational total. Opportunities that are too thin on data to forecast are listed as exactly that rather than being silently counted as nothing.

When an instalment is received it actualises into a real donation against the linked donor, so the pipeline and the giving history never drift apart.

Every decision happens at a meeting

Funding decisions on donor funds are made in a meeting, which can optionally be tied to a panel. You choose which pending requests that meeting is considering, and each decision is stamped with the meeting it was taken at.

Requests nobody got to stay pending and roll into the next meeting rather than disappearing. Months later, the answer to "who agreed this, and when?" is on the record instead of in somebody's inbox.

Autumn allocations

12 November · Grants Panel

Open
Riverside Youth Project
£12,000
Approved
Northside Food Hub
£8,500
Approved
Beacon Advice Service
£15,000
Deferred
Harbour Arts Collective
£6,000
Undecided

Donations, Gift Aid and the donor's own view

Every kind of gift

One-off and recurring donations across any payment method, including restricted gifts tied to a purpose and tribute gifts given in memory or in honour of someone. Refunds are tracked, and each donor builds a lifetime giving picture.

Gift Aid, reconciled

Track eligibility, override it per donation for cases such as gifts routed through CAF, and let the 25% uplift calculate itself. Mark reclaims as received one at a time or in bulk. Plinth does not file with HMRC on your behalf — you claim as normal, and your records stay audit-ready.

A portal for the donor

Donors log in with a magic link rather than another password, see their funds and balances, and pull live impact reports as PDF, Excel, PowerPoint or Word. Because the reports are live, they show where things stand now, not last quarter.

Donor radar

New chief executive announced
Ashgrove Trust
High
No contact in 11 months
J. Okonkwo
High
Gave above their usual band
Barrow & Sons Ltd
Medium
First gift — not yet thanked
R. Lindqvist
Medium

The research a small team never has time for

Plinth researches capacity from web sources and Companies House and returns a band with a confidence level attached, so a fundraiser sees not just an estimate but how much to trust it.

A donor radar watches for things worth acting on — leadership changes, funding wins, lapsing risk, upgrade opportunities, a first gift, a stewardship gap — and scores each signal for urgency, so the list you open on Monday is ordered by what actually matters this week.

Stop rewriting the same case for support

Every fundraising team already owns the material it needs — case studies, impact reports, photographs, decks — and loses it to shared drives, old email threads and the laptop of whoever wrote it. The content library is one place to upload, organise and search that material, so the good version is the one that gets used again.

It earns its place when you are drafting. Pippin, writing a donor email or a report, offers relevant pieces as suggestion cards — this evaluation, that case study — rather than leaving you to remember what exists and go and find it. The library is the difference between a draft that mentions your work and one that evidences it.

Drafting: Ashgrove Trust — renewal ask

Suggested from your library

Pathways: year two evaluation
Ashgrove funded Pathways
Impact report
Leah's story
Consent on file, used twice
Case study
Summer residential, 2026
12 images, cleared for use
Photo set

The advantage is what it is connected to

Most donor CRMs know what a supporter gave. They do not know what happened next, because the delivery data lives in another system. In Plinth, the case work, the attendance, the outcomes and the grants you make are already here — so the report that proves a gift was worth making is a query, not a project. That is also why the same platform serves charities that both raise and grant money.

Common questions

Is this a replacement for a mass-market donation platform?

No. Plinth is built for relationship fundraising — major donors, trusts, foundations, corporate partners and donor-advised funds — where each relationship is high-value and worth personalising. Charities running high-volume online individual giving usually keep a dedicated tool for that and use Plinth for the relationship side, the grants they make, and the impact reporting that feeds both.

Does Plinth submit Gift Aid claims to HMRC?

No. Plinth tracks eligibility, supports per-donation overrides, calculates the 25% uplift and lets you mark reclaims as received — individually or in bulk — so your records reconcile. You still file with HMRC through the normal route.

How does the forecast decide what an opportunity is worth?

Each opportunity carries an expected value and a probability, and the forecast weights one by the other. Committed income is shown at full value, everything else is weighted, and a best-case band sits on top. Opportunities without enough data to forecast are listed separately rather than quietly counted as zero.

What happens when an instalment is actually received?

Marking an instalment as received creates a real donation against the linked donor. The pipeline and the donor's giving history stay one story, so a forecast that has landed stops being a forecast.

Can several fundraisers work the same pipeline?

Yes. Opportunities are owned, and the coverage view breaks the pipeline down by fundraiser with the weakest coverage first, so under-covered portfolios surface rather than hide inside an organisational total.

See it against your own pipeline

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